The Trump campaign has employed a savvy strategy to energize their base of male voters this election and bring a younger demographic. Appearances on the Joe Rogan Experience and other popular podcasts and shows among young men boosted President Trump's popularity with that voting block. This appeal to a younger group of male voters aims to make up for ground lost on single, female voters who are drawn to Harris' stance on social issues.
Mercedes Schlapp weighed in on the topic on Newsmax, "It's really identifying these new voters that are coming out in these states to help offset some of these female voters because obviously Kamala's whole focus and obsession has been on what they call 'reproductive rights'."
